Team

We are combining Finland’s strong heritage in design and architecture with the latest in technology and gaming. Our very name, Aino.ar, is a representation of that. Our values are Nordic, but our mindset, ambition, and culture are global.

Aino.ar is a proud 1% for the Planet member, committing 1% of annual sales to the protection and preservation of the natural environment.

  • Business, internationalization, and service design all-rounder. Former startup researcher turned practitioner. Niklas has spent the last ten years building new tech business in Finland and abroad (Vienna, Boston, and New York). Co-founder of The Planet Company. A Swedish-speaking Finn who likes skiing and boating, what else. M.Sc. International Marketing & Ph.D. Entrepreneurship, Åbo Akademi University.

  • Housebuilder turned coder turned digital house builder. Terje has spent the last 20 years developing 3D environments, 8+ years of this at Supercell, one of the world’s most successful gaming companies. An overall technical wizard with a focus on 3D engine, tool, and asset pipeline development.

  • A technology swiss knife. Kalle founded his first startup at the age of 14 in, at the time, the hottest industry around: mobile logos and ring-tones. After graduating from Aalto University (M.Sc. Tech) he worked three years at IBM, before joining Smartly.io as one of the early employees. During his seven years at the company, of which four in New York, he held an array of positions, from leading teams in marketing, accounts, and technical solutions.

  • Peetu Nuottajärvi

    Peetu NuottajärviLinkedin Profile

    Software Developer (via Buutti)

    Software developer with love for all things frontend, 3D graphics and tech startups. Cofounder of Buutti, one of the fastest growing companies in Finland. For 10 years Peetu has developed web applications for work and 3D engines as a hobby and is now excited to combine both of his passions. B.Sc. in Computer Science and Engineering from University of Oulu.

  • Oscar Subirats

    Oscar SubiratsLinkedin Profile

    Business Developer

    Business and service oriented minded, Oscar has over the years refined the delicate balance between technology and craftmanship, rapid scaling and taking the time to build relationships. Internationalisation and design have had a big part in his career, and he's been lucky enough to be part of great small design furniture companies and super fast growing global gaming companies.

  • Web designer from Estonia (yes, the country where Skype was born) who values excellent user experiences and tasteful architecture. 15+ years of work experience from a large software house, a health-tech startup, and as a full-time freelancer working with clients in banking, telecom, logistics, and e-commerce. A small-scale hobby builder currently working on a sandpit, a playhouse and a chicken coop for his kids. Next something more ambitious – a backyard sauna.

  • Strategic partnerships at Aino.ar. Serial entrepreneur. Co-founder of Made by Choice. Investor in Protos Demos, Aino.ar, Space of Mind. Experience includes board seats at start ups such as Weecos. Previous work includes FundedByMe, Harrods and Fazer among others. Advisor to APPRL and BoCap. M.Sc. International Management Hanken School of Economics Helsinki.

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Early investors

We are backed by an awesome team of angel investors from the Finnish and American tech, gaming, and business communities.